PROMOTIONS
There are a range of promotions you can run to stimulate demand for Real
trees and related Products. Here are a few ideas – some Wacky and some not
so Wacky.
• Every tree sold should sell some decorations- have an offer ready as you
sell the tree.
• Give £5 off a real tree if the customer buys more than £50 in decorations.
• Give £5 off the purchase of small tree for the kids- you’ll get it back in
bauble or stand sales.
• Give 25% off the price of a real tree for each artificial tree purchase. It
can help keep the fake tree purchaser coming back.
• Give a free 125-175cm Value tree with every £100 spent.
• Give 15% off fibre optic trees for each real tree purchased.
• Link sale of tree to New Year Sale- e.g. Buy a tree and get an extra 5%
off in New Year sale.
• Link sale of tree to money off offer on Valentine’s day flowers.
• Provide a 20% off Easter Bunny voucher with each tree purchase above
a certain value.
• Offer a May Day voucher with each tree.
• Offer Mothering Sunday special % off voucher with each tree costing
more than £30. Especially useful if you have a Restaurant.
• Really Stretch it- 15% off next year’s tree.
• 20% off bedding plants with tree purchase greater than £30.
• 10 Highest spending gardeners get a free tree.
• Buy two trees get ‘20% off ‘Gardening Voucher
• Give 15% off Gardening purchases when Christmas Spend exceeds £100.
• Offer extra Garden Club points with each tree purchase.
• Offer special tree discounts to the more mature Gardeners who don’t
tend to buy a Real tree.
We suggest running no more than 2 Promotions in one season. One from 27
November till 8th December to boost early sales and one from the 15th of
December onwards to mop up any unsold trees.
There are a range of promotions you can run to stimulate demand for Real
trees and related Products. Here are a few ideas – some Wacky and some not
so Wacky.
• Every tree sold should sell some decorations- have an offer ready as you
sell the tree.
• Give £5 off a real tree if the customer buys more than £50 in decorations.
• Give £5 off the purchase of small tree for the kids- you’ll get it back in
bauble or stand sales.
• Give 25% off the price of a real tree for each artificial tree purchase. It
can help keep the fake tree purchaser coming back.
• Give a free 125-175cm Value tree with every £100 spent.
• Give 15% off fibre optic trees for each real tree purchased.
• Link sale of tree to New Year Sale- e.g. Buy a tree and get an extra 5%
off in New Year sale.
• Link sale of tree to money off offer on Valentine’s day flowers.
• Provide a 20% off Easter Bunny voucher with each tree purchase above
a certain value.
• Offer a May Day voucher with each tree.
• Offer Mothering Sunday special % off voucher with each tree costing
more than £30. Especially useful if you have a Restaurant.
• Really Stretch it- 15% off next year’s tree.
• 20% off bedding plants with tree purchase greater than £30.
• 10 Highest spending gardeners get a free tree.
• Buy two trees get ‘20% off ‘Gardening Voucher
• Give 15% off Gardening purchases when Christmas Spend exceeds £100.
• Offer extra Garden Club points with each tree purchase.
• Offer special tree discounts to the more mature Gardeners who don’t
tend to buy a Real tree.
We suggest running no more than 2 Promotions in one season. One from 27
November till 8th December to boost early sales and one from the 15th of
December onwards to mop up any unsold trees.
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