PR & ADVERTISING
Spread the Good News and create a Feel Good Factor about your range of Real Trees:
• Put a tree story in your flyer or newsletter about how your trees are specially
chosen etc.
• Issue press releases to all local media.
• If you have visited a plantation to choose trees get a photo to use in local media –
‘Joe Bloggs travels the extra miles to get your tree’.
• Create a forest or a grotto to house Santa and publicise in local papers. Consider
using reindeer, deer or other animals and run a story about Christmas trees and wildlife
to attract kids.
• Offer a free tree(s) to the local school, hospital or charity and create a photo
opportunity for the presentation.
• Have a Charity tree auction night to launch your sales. Trees can include
decorations and/or gifts. Publicise before and after.
• Give a fixed amount per tree to a local charity and advertise/publicise before and
after i.e. ‘XYZ Centre to raise/has raised £xxx for local charity’
• Reward loyal customers by inviting them to have first choice of the newly delivered
trees.
• A party in early November to show off a sample of this year’s range.
• A Father Christmas party with special offers on a second tree for the kids.
• A kid’s treasure hunt in your specially created forest.
Spread the Good News and create a Feel Good Factor about your range of Real Trees:
• Put a tree story in your flyer or newsletter about how your trees are specially
chosen etc.
• Issue press releases to all local media.
• If you have visited a plantation to choose trees get a photo to use in local media –
‘Joe Bloggs travels the extra miles to get your tree’.
• Create a forest or a grotto to house Santa and publicise in local papers. Consider
using reindeer, deer or other animals and run a story about Christmas trees and wildlife
to attract kids.
• Offer a free tree(s) to the local school, hospital or charity and create a photo
opportunity for the presentation.
• Have a Charity tree auction night to launch your sales. Trees can include
decorations and/or gifts. Publicise before and after.
• Give a fixed amount per tree to a local charity and advertise/publicise before and
after i.e. ‘XYZ Centre to raise/has raised £xxx for local charity’
• Reward loyal customers by inviting them to have first choice of the newly delivered
trees.
• A party in early November to show off a sample of this year’s range.
• A Father Christmas party with special offers on a second tree for the kids.
• A kid’s treasure hunt in your specially created forest.
| © The Emerald Group 2012. All rights reserved. |