BE THE LOCAL LEADER / EXPERT
Become the local Christmas tree expert and provide advice in local media. When to
choose your tree – the difference between tree types-best size for you home etc.
(See our Education Page)
Go on local Radio as the expert on what tree to choose and how to treat it when you
get it home.
Advertise the care you take in getting the best trees for your customer- ‘Specially
chosen etc.’ Indicate what you seek on behalf of your customer e.g. ‘every year Joe
Bloggs GC trawls the British Isles in search of fantastic firs to grace your living room’.
Create a display of different sizes replicating the annual growth of the tree from
initial planting to Harvest.
Use Posters to emphasise attributes of each tree. You can use a standard list such as
• Name (incl latin)
• Seed comes from
• Where it grows best
• Colour
• Needle
• Scent
• Sizes Available
Hand out cards on Tree care.
Offer guaranteed replacement for needle drop to show your commitment to customer
satisfaction.
Invent your own quality label for the trees and use it to promote your image i.e.
‘Blogg’s Non Drop Fir – Freshly cut for you’.
Theme different areas to emphasise you know what’s right for each purchaser. This
could include
• Everybody’s Real Christmas – The 80% of trees suitable for all houses.
• The Apartment – compact & slim range
• Large and Lovely – for the bigger house with taller ceilings
• Luxury Christmas – the very cream of the crop displayed on attractive stands
with packages of expensive baubles and lights to match.
• Kiddi Christmas – smaller trees with extra goodies to attract the little ones
• Thrifty Trees – the shed buster special offer - £15 if you’re not fussy.
Become the local Christmas tree expert and provide advice in local media. When to
choose your tree – the difference between tree types-best size for you home etc.
(See our Education Page)
Go on local Radio as the expert on what tree to choose and how to treat it when you
get it home.
Advertise the care you take in getting the best trees for your customer- ‘Specially
chosen etc.’ Indicate what you seek on behalf of your customer e.g. ‘every year Joe
Bloggs GC trawls the British Isles in search of fantastic firs to grace your living room’.
Create a display of different sizes replicating the annual growth of the tree from
initial planting to Harvest.
Use Posters to emphasise attributes of each tree. You can use a standard list such as
• Name (incl latin)
• Seed comes from
• Where it grows best
• Colour
• Needle
• Scent
• Sizes Available
Hand out cards on Tree care.
Offer guaranteed replacement for needle drop to show your commitment to customer
satisfaction.
Invent your own quality label for the trees and use it to promote your image i.e.
‘Blogg’s Non Drop Fir – Freshly cut for you’.
Theme different areas to emphasise you know what’s right for each purchaser. This
could include
• Everybody’s Real Christmas – The 80% of trees suitable for all houses.
• The Apartment – compact & slim range
• Large and Lovely – for the bigger house with taller ceilings
• Luxury Christmas – the very cream of the crop displayed on attractive stands
with packages of expensive baubles and lights to match.
• Kiddi Christmas – smaller trees with extra goodies to attract the little ones
• Thrifty Trees – the shed buster special offer - £15 if you’re not fussy.
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